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新標(biāo)準(zhǔn)商務(wù)英語(yǔ)閱讀教程:2:2

新標(biāo)準(zhǔn)商務(wù)英語(yǔ)閱讀教程:2:2

出版社:外語(yǔ)教學(xué)與研究出版社出版時(shí)間:2024-01-01
開(kāi)本: 29cm 頁(yè)數(shù): 165頁(yè)
本類榜單:外語(yǔ)銷量榜
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新標(biāo)準(zhǔn)商務(wù)英語(yǔ)閱讀教程:2:2 版權(quán)信息

新標(biāo)準(zhǔn)商務(wù)英語(yǔ)閱讀教程:2:2 本書(shū)特色

選取多樣素材,拓展全球視野:選材既注重商務(wù)主題的多樣性和系統(tǒng)性,也注重內(nèi)容的時(shí)效性和時(shí)代特色;涵蓋多種商務(wù)文體,以真實(shí)、典型、鮮活的語(yǔ)言,傳遞前沿國(guó)際商務(wù)信息和社會(huì)熱點(diǎn),拓展學(xué)生全球視野。 融入中國(guó)元素,涵養(yǎng)家國(guó)情懷:有機(jī)融入中國(guó)元素,展現(xiàn)新時(shí)代的中國(guó)在經(jīng)濟(jì)發(fā)展、科技創(chuàng)新、脫貧攻堅(jiān)、生態(tài)保護(hù)等方面的重大成就,引導(dǎo)學(xué)生堅(jiān)定文化自信,培養(yǎng)其立足中國(guó)、溝通世界的能力。 精析閱讀策略,提高閱讀能力:設(shè)置閱讀策略點(diǎn)撥模塊,詳細(xì)講解典型閱讀策略,如快速和準(zhǔn)確地推測(cè)詞義、識(shí)別語(yǔ)篇標(biāo)志、概括段落和篇章的主旨大意、推斷作者的態(tài)度和觀點(diǎn)、掌握細(xì)節(jié)信息和隱含信息等,提高學(xué)生的商務(wù)英語(yǔ)閱讀能力。 夯實(shí)語(yǔ)言基礎(chǔ),提升商務(wù)素養(yǎng):練習(xí)活動(dòng)難易適中,梯度合理,通過(guò)判斷、問(wèn)答、詞義匹配、選詞填空、短語(yǔ)翻譯、句子翻譯、完形填空等多種題型,夯實(shí)學(xué)生語(yǔ)言基本功,并逐步培養(yǎng)其思辨能力、商務(wù)分析能力和解決復(fù)雜問(wèn)題的能力。

新標(biāo)準(zhǔn)商務(wù)英語(yǔ)閱讀教程:2:2 內(nèi)容簡(jiǎn)介

《新標(biāo)準(zhǔn)商務(wù)英語(yǔ)閱讀教程2》共12個(gè)單元,選取12個(gè)不同商務(wù)主題,涉及團(tuán)隊(duì)建設(shè)、內(nèi)部溝通、企業(yè)培訓(xùn)、可持續(xù)發(fā)展、經(jīng)濟(jì)政策、市場(chǎng)營(yíng)銷、零售、投資、市場(chǎng)準(zhǔn)入、共享經(jīng)濟(jì)、知識(shí)產(chǎn)權(quán)等多個(gè)商務(wù)領(lǐng)域,全面拓展學(xué)生的商務(wù)知識(shí),并通過(guò)豐富多樣的閱讀理解練習(xí)和語(yǔ)言練習(xí),增加學(xué)生的商務(wù)知識(shí)、提升學(xué)生語(yǔ)言能力。同時(shí),設(shè)置Reading·strategy板塊,提升學(xué)生閱讀技巧,培養(yǎng)學(xué)生文化自信,幫助學(xué)生樹(shù)立正確價(jià)值觀和商業(yè)倫理觀。

新標(biāo)準(zhǔn)商務(wù)英語(yǔ)閱讀教程:2:2 目錄

Unit 1 Team building Text A Team-building philosophies that promote effective leadership and goodwill Text B Diversity in fast-growing Slack Unit 2 Internal communication Text A Internal communication is the heartbeat of any organization Text B Five ways to improve intermal communication by responding to employee feedback Unit 3 Corporate training Text A The third age of training: What you need to know Text B Why sales training programs fail sales leaders and their teams Unit 4 Sustainable development Text A Sustainable fashion wants brands to redefine business growth Text B Eco-friendly detergents: Green cleaning Unit 5 Economic policies Text A Efforts for a unified market signify a big leap forward Text B Japan introduces negative interest rates in a bid to boost economy Unit 6 Rural revitalization Text A How China eradicated absolute poverty Text B The rural revitalization strategy invigorates villages Unit 7 Marketing Text A Turning social media into company assets Text B The truth about your startup's press strategy Unit 8 Retailing Text A Online retailers getting physical Text B The Black Friday backlash for smaller retailers Unit 9 Investment Text A How to invest for the 22nd century Text B Junk bonds are back-and we should all be terrified Unit 10 Market entry Text A Should you localize your product for the Chinese market? Text B Faster, cheaper fashion Unit 11 Sharing economy Text A Manufacturing in the sharing economy Text B Uber, a rising business model Unit 12 Intellectual property Text A Driving innovation through intangible assets and intellectual property rights Text B The USITC's power grab for digital goods goes to court, making thetech industry on edge
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